Spot Runner TV advertising review
SpotRunner is a new service which should allow easy TV advertising for small businesess.
Siliconbeat: Spot Runner over a regular ad agency is lower cost and the speed and ease of the self-serve site. The professionally produced ad costs about $500, compared to several thousand dollars otherwise. The airtime itself is extra, of course, and Spot Runner takes a commission. Waxman envisions the service opening new doors for small businesses that maybe never would have considered TV advertising before.
Here is my experience.
1. Spot Runner is not very easy if you decide to you your own spot. Unfortunately my company could not use any of their premade spots. None of them was close to the business we do. We had to mail disk based on certain specification to Spot Runner office. We mailed the disk twice and Spot Runner lost it twice. I always did follow ups by email, but the responses were very slow or none. It really didn’t impress me the way they lost twice the disk we sent to them.
2. Why they cannot download the spot? The spot is in QuickTime MOV format. I would much rather upload the spot instead of mailing disk. Spot Runner is supposed to be Internet based company, but they insist too much on phones and mailing. Why? I have no idea, but it is hassle. I have spent two months trying to communicate, sending disks and get our advertising going.
I was very excited about the service when I first saw it. But the excitement is gone. It was real hassle and waste of time. I gave up.
