Where are these visitors clicking?
I finally decided to stop guessing where visitors are clicking on our websites. Yesterday I purchased ClickTracks, which is program allowing you to see where people are clicking on your website plus much more. There is stuff you will not see in Google Analytics (which is not working properly at this moment anyway).
Just short example from this real estate website homepage:
I always thought that people are more interestd in New homes from Builders than Resale Homes (listed by agents). Now I know that nearly three times users are interested in Resales homes… but you can also see that they want to go and browse homes for sale. They don’t want to sign up for FLASH REPORT with dayly emails about homes for sale… very interestign stuff. It seems we have to redo the page completely, but it is good to know what to do and what is important to our users.
