Even small websites can bring good revenues
Some time ago I found out that few changes in color and placement of ad makes huge difference in CTR on Google Adsense ads. I didn’t find that myself. Actually my friend Vlado is taking care of some of my websites and he had much better results with ads than I had. Very similar websites were bringing triple or even more in ad revenues. These were all website with very small number of visitors (60-90 per day). I didn’t even pay attention, because I thought it doesn’t make any sense to spend more time on such small websites.
Let’s just got to very hypothetical example. Again, I am not discussing any existing website. It is all just example.
Website A and website B have all 90 visitors a day. Both are about the same topic.
Website A has regular AdSense code. No special placement and no color changes. Ad revenue per day $0.25. CTR about 0.50%.
Website B has optimized colors and placement. Ad revenue per day $3.00. CTR about 20%.
$3.00 per day is not a lot of money. But this is not website which will appear on the first few pages on search engines. This is average website lost somewhere in the SERP (search engine result page). If you look from long term view it is still worth it to do proper changes and make money. Especially if you have more websites like that. All combined together can bring nice extra money.
