Checking competition websites
Recently I was checking one of our competition website. The have big button right on their homepage asking to check their Business Reliability Report from BBB. So I clicked and saw this:
Better Business Bureau: “The Bureau processed a total of 27 complaints about this company in the last 36 months, our standard reporting period. Of the total of 27 complaints closed in 36 months, 14 were closed in the last year.
These complaints concerned:
13 Refund or Exchange Issues
9 Service Issues
1 Delivery Issues
4 Billing or Collection Issues
They were closed as:
21 Resolved
6 Administratively Closed”
That seems to me like pretty big number of complains. Do clients even read that? Do they base their decision on information like that? I would think that yes, but maybe they just see BBB logo on website and assume that everything is all right.
