AdWords: You might pay much more for the same clicks!
Information is the key to power. That’s why it is so difficult to find out some relevant information about Google AdSense or AdWords. If we know how such services really work we might get very rich and powerful. And that’s why is trying to keep all the info under lock so they can keep the power in their hands. From time to time it is possible to get a glimpse of what is going on and this little bit older article from Robert X. Cringely is putting some light in Google AdWords. Very interesting reading. You might be paying $1.00 for the same click someone is paying $0.10. And it is not about text of the ad, web page content, etc. The described articles clearly shows that all variables reminded same. See the article here.
